I have been here before – several times in fact. Starting a new business from ground zero is always intensive – and fun.
My wife, Julie, has had a creative mind spurt a few months ago and we have now dived head first into the exciting world of e-commerce. Yes – we are starting an online gift store – dandelyon gifts – and busy little gophers we have been.
The journey started back in July and we visited the major gift shows in Sydney, Brisbane and Melbourne and we now have over 700 lines, 54 suppliers, a home turned into a warehouse, my sports car is now a new van – and working physically harder than I have in yonks. But I am NOT complaining here – I am excited about being a business in cyber space (the information superhighway;) – and not in the death trap of Bricks and Mortar (which I have been stuck in for too many years to mention).
So – I want to make a point re “ex-spurts” that we encountered along the way. What has been amazing is that when it comes to putting an e-tail store together utilising the latest in social media and dynamic technology- many operators we spoke too had no idea. Everyone had an uncle, a son, a brother, cousin who they said knows how to put sites together. Very few could show hard evidence of any form of track record. Even the giftware industry itself hired “ex-spurts” who told us that you can build an eCommerce store for less that $1000. What BS. If anyone knows how to do it for under $1000 – show me the proof. IT can’t be done in a professional manner by getting it done offshore either – not when a shopping cart and community building is involved.
Anyway – we realise that after all is said and done – we chose our web agency with our instinct. We have found a fabulous group at a web agency that (so far) have not let us down. These experts are all young, passionate and keen to see us make this work. As a team – they are working with us to build an online store that gives people loads of content and credibility – and fast delivery. Not breaking the bank – but fair value for a fair price.
In six months we will also be “ex-spurts” too in building an online store from zero to hero and I will let you know here how this journey all pans out ( we know it will be good – so we want to share it with you too). We open in two weeks – join our mailing list – please 😉 dandelyon … BTW – I have put OxyGen 42 on the backburner for the time being – as we ramp up the new online gift store.
Be well
Greg